Oral-B - Villains. Oral-B - Villains. Oral-B - Villains. Oral-B - Villains. Oral-B - Villains. Oral-B - Villains. Oral-B - Villains. Oral-B - Villains. Oral-B - Villains.

IDEA

To showcase the evils of plaque, we transformed healthy food items like an apple, broccoli, and an orange into villainous monsters. The series also stressed the importance of brushing twice a day to avoid plaque and threw light on how even the best can turn against you.

Insight

Leftover bits of food become a breeding ground for bacteria in the mouth, which results in several dental problems. Fruits and vegetables that are healthy for the body may not be healthy for the mouth if trapped for long hours.

Execution

We brought the concept to life through a visually striking campaign that turned everyday healthy foods into menacing villains. Using high-impact statics and digital creatives, we transformed an apple, broccoli, and an orange into sinister monsters, symbolizing how even the healthiest foods can become harmful if left trapped in the teeth. Each creative reinforced the message that brushing twice a day is essential to prevent plaque buildup. Through bold visuals and a simple yet powerful message, we drove home the importance of consistent oral hygiene.